A treatment built specifically for hair that has been repeatedly colored or bleached. Each round of color processing strips the hair of proteins and lipids, weakening the strand from the inside out. THE ANSWER EX Repair Treatment addresses that depletion with a high-concentration formula of ceramide alpha and lanolin fatty acid, the two repair ingredients Kao identified as most effective for color-damaged hair, alongside all five of the essential hair-beautifying ingredients developed through 100 years of Kao hair care research.

Color damage is cumulative. Each dyeing session breaks down the hair's protein bonds and depletes its natural lipid layer, leaving strands dry, rough, and increasingly difficult to manage over time. This treatment targets both. Ceramide alpha, Kao's proprietary lipid-sealing ingredient, is formulated here at a higher concentration than in the standard THE ANSWER treatment, working to rebuild the hair's protective barrier. Lanolin fatty acid, also at high concentration in this variant, delivers deep moisture and softness to strands that have become coarse from repeated processing. The rich, stringy texture coats each strand evenly and holds in place while the ingredients absorb before rinsing clean.