Yukio Beauty
About Us
Hey. We’re Yukio Beauty.
We founded this store because honestly… we were overwhelmed. By the noise. The endless routines. The pressure to have “perfect” skin every day.
Skincare was starting to feel like a chore — not self-care. And we knew we weren’t the only ones feeling it.
So we created Yukio. A calm space in the chaos. A curated Asian Beauty shop built on what actually works — gentle, effective, minimalist routines, inspired by the Japanese and Korean beauty philosophies we grew up with and fell in love with.
Not 12 steps. Not miracle claims. Just clean, skin-loving formulas that restore balance, strengthen your barrier, and remind you to check in with yourself — not just your skin.
“Yukio” (幸生) means a life of happiness and good fortune. To us, that means living in your skin — not fighting with it. Making space for quiet rituals in a loud world. And feeling good, whether you're barefaced at home or out chasing big dreams.
So if you’ve ever felt like skincare was getting too complicated…
We're right there with you.
Welcome to Yukio Beauty.
Let’s glow together.
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Yukio Beauty was founded in 2024 by Sarita and Kento. We are Japanese-owned and located in Austin, TX.