Our Story

Bringing Japanese beauty to the U.S., one discovery at a time

Yukio Beauty is an AAPI-owned beauty shop in Austin, TX. We make authentic Japanese skincare, haircare and makeup easier to find and easier to understand, plus a hand-picked selection of Korean and Asian beauty favorites.

Our Mission

Make Japanese beauty accessible to everyone

Some of the best skincare in the world is made in Japan, but most of it never reaches U.S. shelves, and what does often comes with little or no information in English. We want to change that by making these products easy to get and easy to understand.

Our Roots

AAPI-owned. Based in Austin, TX.

Yukio Beauty was founded in 2024 by Sarita and Kento. It started with our travels. Every trip to Japan, we found ourselves in drugstores and beauty shops discovering products we loved: lotions, cleansers, sunscreens and hair treatments that worked better than anything we could buy at home.

Back in the U.S., we could not find them. And when we did, there was almost no information about what they were, how to use them, or which one was right for us.

So we built the shop we wished existed: authentic Japanese beauty, clear guidance in English, and fast shipping from the U.S.

Founded 2024
AAPI-owned
Austin, TX
Ships to the U.S. & Canada

Why Japanese Beauty

Gentle formulas, made to be used every day

Japanese skincare focuses on hydration, a healthy skin barrier and steady results over time. Think lightweight lotions, gentle cleansers and sunscreens you actually want to wear. It is our specialty, and the biggest part of our shop.

Shop some of the Japanese brands our customers love:

Love K-beauty too? We also carry Korean skincare, Korean makeup and Chinese beauty favorites.

Learn With Us

More than a store

Finding the product is only half of it. Knowing how to use it is the other half. That is why we create guides, comparisons and videos that explain Japanese beauty in plain English, so you can shop with confidence.

Read our guides

幸生

What Yukio means

Yukio means a life of happiness and good fortune. To us, that means living comfortably in your skin instead of fighting with it, and making room for small, quiet rituals in a busy day.

Our Promise

Why shop with Yukio Beauty

100% authentic

Every product is genuine, from real Japanese and Asian beauty brands, at fair prices.

Fast U.S. shipping

Orders are processed within 48 business hours, with free U.S. shipping on orders $50+.

Thoughtfully curated

We add new products all the time and choose each one ourselves. Product requests are always welcome.

FAQ

Good to know

Are your products authentic?

Yes. Every product we sell is 100% authentic. We source directly from the brands or through their authorized distributors, never from unverified third-party resellers.

Where do you ship from?

We are based in Austin, TX and ship from the U.S., so there is no long international wait. We ship to the U.S. and Canada.

Do you only sell Japanese skincare?

Japanese beauty is our specialty, but we also carry Korean and Chinese skincare, makeup, haircare and body care.

Can I request a product?

Yes, please do. Send us a message through our contact page and we will look into it.