A daily-use hair treatment built to repair the damage most people accumulate every single day. Friction from towel drying, brushing, and fabric contact, along with UV ray exposure, gradually strip hair of the proteins and lipids it needs to stay smooth, moisturized, and manageable. THE ANSWER EX Moist Treatment is formulated with high concentrations of ceramide alpha and olive fruit oil, the two repair ingredients Kao identified as most effective for this specific damage type, alongside all five of the essential hair-beautifying ingredients developed through 100 years of Kao hair care research.

Healthy hair is made up of roughly 80 to 90 percent protein and 1 to 8 percent lipid. Daily damage from friction and UV rays causes both to deplete over time, leaving hair dull, dry, and harder to manage. This treatment targets that depletion directly. It delivers a high concentration of ceramide alpha, Kao's proprietary ingredient that seals the hair's lipid barrier, and fatty acid glyceride alpha from olive fruit oil, which replenishes and nourishes the strand from within. The rich, stringy texture is designed to coat each strand evenly and hold in place while it works before rinsing clean.