Why Orbis Is Japan’s #1 Hair Care Brand

If you’re looking for the best Japanese hair care products, you might think of viral names like Tsubaki or Fino. While these masks are trending overseas, they’re not the top-ranking hair treatments in Japan.

In Japan, beauty lovers trust @cosme, the country’s largest and most reliable beauty review platform, to find what really works. When it comes to hair care, one brand consistently tops the charts: Orbis.

What Makes Orbis Different?

Founded in 1984, Orbis has built a reputation for minimalist, fragrance-free formulas that deliver visible results without unnecessary additives. The brand is best known for skincare, but its Essence in Hair Care line has become a cult favorite. Consumers praise it for being gentle, lightweight, and effective.

Unlike heavily fragranced or oil-rich treatments, Orbis products are designed to hydrate and repair without leaving residue. That makes them suitable for all hair types.

Award-Winning Orbis Hair Care Products

Orbis Essence in Hair Milk 🥛

• Grand Prize Winner in the @cosme Best Cosmetics Awards 2023
• A lightweight leave-in treatment that smooths frizz, adds shine, and protects against dryness
• Silicone-based but non-greasy, making it ideal for fine or straight hair

Orbis Essence in Hair Water 💧

• No. 1 Hair Treatment in the @cosme Best Cosmetics Awards 2024
• A hydrating mist that detangles, tames frizz, and preps hair before styling
• Loved for its instant absorption and refreshing, non-sticky finish

Orbis Essence in Hair Mask 🛁

• Best New Item in the @cosme Awards 2024
• A weekly in-shower treatment that deeply nourishes and repairs damaged hair
• Rinses clean to avoid buildup while leaving hair soft, smooth, and glossy

Why Japanese Consumers Love Orbis

Japanese beauty culture values products that are gentle, effective, and backed by proof. Orbis checks every box:

• Lightweight textures that work for everyday use
• Fragrance-free formulas suitable for sensitive scalps
• Clean rinse that avoids buildup, perfect for hair types that don’t absorb heavy products easily
• Recognition from @cosme, the gold standard for beauty rankings in Japan

How to Use the Orbis Hair Care Routine

1. In the Shower: Use the Hair Mask once or twice a week after shampooing. Leave for 3–5 minutes, then rinse thoroughly.
2. On Damp Hair: Spray Hair Water to hydrate, detangle, and prep for styling.
3. Final Step: Apply the Hair Milk to smooth frizz, seal in hydration, and protect your hair.
4. This three-step routine is simple but delivers salon-like results at home.

Where to Buy Orbis in the USA

You don’t need to travel to Japan to try Orbis. You can shop the full line at  yukiobeauty.com

And if you want more J-Beauty insights and product recommendations, follow us on TikTok and Instagram @yukio_beauty

@yukio_beauty Meet Orbis, Japan’s top ranking haircare brand 👑 -Treatment Hair Water -Essence In Hair Milk -Essence In Hair Mask #jbeauty #japanesehaircare #orbis #orbisjapan #cosmeranking #haircareroutine #japanhaul ♬ coy girl - Serena